Create discounts and coupons for Square Online items

This article is for sellers who want to incentivize online purchases by creating discounts and coupons for items sold on their Square Online website.

About discounts and coupons for online items

With Square, you can create and customize discounts and coupons your customers can use to purchase items from your Square Online site.

Before you begin

Be sure to create a Square Online site to enable these options in your account. To learn more, check out how to Get started with Square Online.

Square Online discounts and coupons

You can access and apply automatic discounts you create from your Square Item Library to the items you offer on your Square Online website. To start:

1. From your Square Item Library, go to Discounts.
2. Select Create a discount.
3. Enter discount details including a discount name, amount (either a percentage or whole amount), and applicable locations.
4. Under “Automatic discount,” toggle on Discount rules and select a discount type.
5. Under “Apply automatic discount,” check the Square Online sites option to automatically apply the discount to all Square Online sites.
6. Configure any other settings and select Save when finished.

When setting up discounts for your website, consider the following limitations:

• Customer group discounts can’t be created for Square Online.
• Square Online discounts can only be applied before taxes.
• You can offer discounts for Square Online items if you’ve set sale prices for them, but the discount will only be applied to the promotional price of the item (i.e. not the full price).
• Unlike Square Point of Sale, coupons can’t be used with discounts on Square Online.
• While customers can use Square Loyalty rewards for discounted items on Square Point of Sale, it isn’t possible on Square Online. However, they can still accrue loyalty points from the purchase.

With Square Marketing, you can create coupons for your Square Online site and share them with customers in multiple ways. To start:

1. From your Square Marketing Overview page, go to Coupons.
2. Select Create coupon.
3. Enter details like a coupon name (code), type, the items it applies to, and active dates.
4. Select Activate.
5. Share the code with customers by selecting ••• and choosing your share option.

From your Square Online site, customers will enter the coupon code at checkout, so choose a code that makes sense with the kind of discount you’re offering. You can use any combination of letters, numbers, and special characters. Codes aren’t case-sensitive, which means the coupon codes of “SAVE10” and “save10” will both apply the same discount.

Note: Square Marketing coupons that are redeemed online won’t appear in reporting until the corresponding order is marked Complete. Customers can only use one online coupon code at a time during checkout.

The current Square Online coupons feature will be going away later in 2024 so you can manage all of your coupons from one place in Square Marketing. More information will be shared soon.

Related articles

• Create and manage discounts
• Get started with Square Marketing
• Create and manage items from Square Dashboard
• Manage Square Online item settings
• Create and manage item categories

Disclaimer: Nothing in this article constitutes legal advice. The Federal Trade Commission (FTC) prohibits misleading “former price comparisons.” If you advertise or promote item(s) at a discounted price, it’s your responsibility to ensure you’re meeting the FTC’s guidelines. We recommend you reach out to a legal expert if you have questions about the FTC’s guidelines.

In this article

• About discounts and coupons for online items
• Before you begin
• Square Online discounts and coupons
• Related articles